About Us

Since 1964, Seth Industrial Corporation (SIC) has been at the forefront of India’s mobility revolution, transforming the way people move and connect. As a pioneer in the rickshaw kit market, we’ve not only introduced innovative solutions but also established ourselves as a trusted leader with an impressive 80% market share.

At the heart of our journey is NEELAM, our flagship brand and a hallmark of quality, trust, and innovation. Trademarked in 1967, NEELAM represents more than just products—it embodies a legacy of excellence and a commitment to crafting experiences that cater to every age, class, and need. From bicycles to rickshaw kits, every product we create is a masterpiece of precision and passion, designed to enrich lives and deliver unmatched reliability.

Our state-of-the-art facilities produce over 1.2 million bicycles and rickshaw kits annually, with eight critical components manufactured in-house to maintain our uncompromising quality standards. This dedication to excellence is backed by BIS certifications and ISO 9001:2008 accreditation, reflecting our steadfast commitment to Total Quality Management.

SIC’s influence extends across India and beyond, supported by a robust network of 500 primary and 10,000 secondary dealers, as well as a growing presence in international markets. But our success is more than just numbers—it’s the trust we’ve earned from our dealers, partners, and millions of satisfied customers.

At SIC, innovation fuels our progress, transparency drives our relationships, and a passionate team powers our vision. Together, we’re not just building bicycles and rickshaw kits—we’re shaping the future of mobility, one ride at a time.

Welcome to Seth Industrial Corporation, where tradition meets innovation, and every journey begins with excellence.